Explain when it would be appropriate to use trademarks and copyright to protect a firm’s intellectual property

Explain when it would be appropriate to use trademarks and copyright to protect a firm’s intellectual property

1. Explain, with the use of examples, when it would be appropriate to use trademarks and copyright to protect a firm’s intellectual property. Other than through the use of patents and copyright, how can a firm prevent its competencies from being imitated?

2. How can late entrants win the innovation race? Please give two examples.

3. Considering the case study, discuss some of the wider strategic reasons why firms may wish to enter a strategic alliance. What are some of the risks involved?

Answer preview to explain when it would be appropriate to use trademarks and copyright to protect a firm’s intellectual property