Integrating Global Business at a Local Level

Watch the Chapter 1 video “Integrating Global Business at a Local Level”.  Choose chapter 1 and click on the Video link, then, answer the following questions (Approximate length 200-250 words):

1. Mr. Isdell said: In this world today where globalization is queried, where there is potential for the rise of economic nationalism, you have to be integral and functioning part of perception and reality of every community in which you operate (Isdell, n.d.). What is your interpretation of this statement?
2. Mr. Isdell stated that bringing new superior knowledge to less developed countries is not as effective as it was used in the past.  What has changed?
3. Using the water example, Mr. Isdell explained the importance of identifying with the society focusing on something that is relevant to your business.  How do you think a University could identify with the society of Zambia?

Isdell, (n.d.), Integrating Global Business at a Local Level. Retrieved fromhttp://coursemate.cengage.com/CPReader/View/9781133435198/default.aspx?eISBN=9781133435198#5f048fff-4f88-4b4c-aab1-b0639a8a9ca7

I will provide the selected tutor with access to video. Please use in-text citation and reference info where needed.