Integrated marketing communication
students will develop an integrated marketing communications for an existing organization. Students will interview an executive at the organization and ask them the prepared questions which are attached. Students must submit the questions and responses in a Word document and include a summary of what they learned as a result of the interview and what they believe the organization should do to address their communication challenges.
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Personal Interview Questions
Lululemon Athletica
- Please tell me about your organization: Lululemon Athletica is a sports apparel company that runs international clothing lines from its headquarters in Canada. The company specializes in yoga clothes and running gear needed to for sweaty workouts.
What is your greatest challenge as an organization: the greatest challenge as an organization has been penetrating…
APA
1217 words