Integrated Advertising
Prior to beginning work on this discussion forum, review Chapter 3 in your textbook, Integrated Advertising, Promotion, and Marketing Communications.
Please elaborate on the following prompts as you complete your discussion:
- Select THREE consumer values from the list given in Figure 3.3 on page 58 of your textbook.
- Discuss how they have influenced your behavior as a consumer in a recent purchase (of a product, good, or service).
- Identify which stage of your consumer decision-making process was influenced. Refer to Figure 3.1 on page 52 of your textbook.
- Select ONE trend in the consumer buying environment as given in Figure 3.8 on page 64 of your textbook.
- Identify an advertisement that illustrates this trend.
- Include the advertisement (as a screenshot or a copy of the image of the ad) in your post, and explain the trend in your own words, discussing how the selected advertisement fits your choice.
- Select ONE of the following global brands and review their websites:
- https://www.cadillac.com/
- https://www.kennethcole.com/
- https://www.ikea.com/
- https://www.starbucks.com/
- Examine your chosen website to assess which component of an attitude (cognitive, affective, or conative) the site is designed to influence.
- Explain your reasoning with some details and provide a screenshot of the site in your response to support your analysis.
Requirements: clear
Answer preview to Integrated Advertising
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