Integrated Advertising
Prior to beginning work on this discussion forum,
- Review Chapter 8 of your textbook, Integrated Advertising, Promotion, and Marketing Communications.
- Review infographic, Digital Marketing Strategies. (posted)
Today’s consumers and businesses rely on digital technologies to research products, make comparisons, read comments by other consumers, interact with other consumers and businesses, and make product purchases. Digital marketing combines the components of e-commerce, internet marketing, and mobile marketing. It includes anything with a digital footprint. Primary digital marketing strategies brands can feature include
- Interactive marketing
- Content and native marketing
- Location-based advertising
- Remarketing
- Behavioral targeting
- Blogs and newsletters
- Email marketing
Please elaborate on the following prompts as you complete your discussion:
- Select TWO strategies from the given list of primary digital marketing strategies.
- Describe TWO characteristics for each selected digital strategy.
- Find a copy of an ad that features each selected digital strategy and include the ads in your post (as a screenshot or a copy of the image of the ad).
- Describe in your own words how those features are shown in your selected ad.
- Refer to Figure 8.4 on page 214 and review the section Mobile Marketing in Chapter 8 of your textbook.
- Select a mobile app on your phone that features advertising.
- Explain how the selected app implements any TWO of the ways mobiles differ from other media as listed in Figure 8.4.
- Select a mobile app on your phone that features advertising.
- Select a global company and discuss how your selected company has successfully conducted digital marketing programs across the globe. Your discussion must contain THREE criteria: (a) technology, (b) communication, and (c) shipping barriers.
Requirements: clear
ATTACHMENTS
Answer preview to Integrated Advertising
APA
300 WORDS
