Describe informal and formal methods of gathering information about your audience.

Describe informal and formal methods of gathering information about your audience.

Describe informal and formal methods of gathering information about your audience.

Review: You can gather information about your audience by informally observing their demographics. Formal surveys, with either open-ended or closed-ended questions, can provide more specific information about their opinions.

Define these terms:

Key Terms

audience analysis

identification

common ground

relationship

Apply: Can you become too reliant on what your audience thinks as you develop your message?

Do most politicians place too much emphasis on the results of political-opinion polls to shape their stands on positions?

Explain your position thoroughly.

Assess: Brendon wants to convince his audience of homeowners that the zoning laws should be changed so that he and his company can build apartment buildings next to their quiet neighborhoods. What strategies could Brendan use to establish common ground with his audience?