Industry Analysis
This is a continuation of your work. i have attached the last work you did
Using the product from Week 1, Product Analysis, students are required to write an in-depth analysis of the industry.
Topics to be analyzed include (but are not limited to):
- Industry analysis, including
- Type of industry
- Size of industry
- Expected profit margins
- Marketing strategy (low-cost or product differentiation). Make sure you support your answer.
- The most common channel of distribution
- Direct, wholesalers, on-line presence, or other
- Industry growth (estimated)
- Us a a graph to show the previous three years but anticipated growth for the next two years.
- It is recommended the students incorporate the leading competitor’s information into this same graph.
- Competitor analysis
- List the three leading competitors and their respected competitive advantages and weaknesses
- Pricing structures
- Marketing strategy
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………………Answer Preview……………
Type of Industry and growth
Sony Corporation is a Japanese multination company that operates in the consumer electronics industry. The company’s headquarters are situated in Tokyo, Japan. This company is one of the leading producers if consumer electronics products. In the world, this company is ranked 116th on the list of Fortune Global 500 in 2015. This is an indication that the company has been performing well in one of the most competitive industries in the world. Despite this competition, many firms are still coming in, an…
APA
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