In what ways can ethical and unethical behaviors and actions impact a company or business
1.Assume you are in charge of developing the strategy for a beer-making company in the United States. You are looking at expanding your sales outside the United States where incomes are rising fast. One issue is whether you should pursue a multidomestic or a global strategy. Explain which strategy will be appropriate to increase the sales of your beer in foreign markets. Give reasons for your answer. How can entering foreign markets help your company gain a competitive advantage?
2.Suppose that a business conducts operations in both horizontal and vertical markets. When adding products or services to either market, leadership may consider diversification. What are the strategic alternatives to diversification? Under what circumstances might these alternatives yield better results than diversification?
3.The Marriott Corporation is in the following businesses, among others:
Hotels of different types
Long-stay residential hotels
Luxury resorts
Time-share properties
Airline catering
Institutional food services
Franchised operations
Credit card tie-ins
Travel operations
Given the above listing, would you say that Marriott’s business lineup reflects a strategy of related or unrelated diversification? Explain your answer in terms of the extent to which the value chains of Marriott’s different businesses seem to have competitively valuable cross-business relationships.
4.In today’s social and business environments, some organizations only “talk the talk” regarding ethics and ethical conduct rather than “walk” the ethical organizational path.
In what ways can ethical and unethical behaviors and actions impact a company or business? Be specific.
Multinational companies often encounter customs and standards of behavior that may be contrary to those in their home country and/or culture. What should be a firm’s policy regarding alignment of itself and its operations to the norms of other nations? Explain your answer.
What does the term CSR refer to? Why are such practices important for any business?
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