International Marketing
Review 3 international marketing blunders that have occurred in the last 25 years and talk about how these blunders could have been avoided. Analyze the cultural misunderstandings that led to these marketing mistakes?
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The world is rapidly shrinking, thanks to faster communication, financial flows and transportation. Products originating from one country are easily finding their way to other countries and this has resulted in various successes as well as failures. Marketing blunders allow
Marketing blunders occur when items that have………………
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