HiFlyer Airline case study

Evaluate the research in the HiFlyer Airline Case Study (Applications & Problems #4 p. 17). What are the pros and cons of doing the research?  Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.

Evaluate the research in the following example:The HiFlyer Airline company was interested in altering the interior layout of its aircraft to suit the tastes and needs of business travelers. Management was con- sidering reducing the number of seats and installing small tables to enable people to work during long flights. Prior to the renovation, management decided to do some research to ensure that these changes would suit the needs of the passengers. To keep expenses to a minimum, the following strategy was employed:

Questionnaires were completed by passengers during a flight. Because they were easy to administer and collect, the questionnaires were distributed only on the short flights (those less than one hour). The study was conducted during the 2nd and 3rd weeks of December, because that was when flights were full. To increase the response rate, each flight at- tendant was responsible for a certain number of questionnaires. The management thought this was a good time to acquire as much information as possi- ble, so the questionnaire included issues apart from the new seating arrangement. As a result, the ques- tionnaire took 20 minutes to complete. After the study, management decided that the study would not be repeated, because the information was insightful enough.