Health Behavior

Assignment

You have two assignments in this unit. Be sure to complete both assignments and submit them to their respective Dropboxes for proper credit.

Assignment 1

Health Behavior Theories:

Social Cognitive Theory
Threefold Stepwise Implementation Model
Elaboration Likelihood Model
Reception Yielding Model

Purpose:

Through completion of this assignment, you should demonstrate an understanding of social cognitive theory and health communication constructs.

Instructions:

Please submit a response to each of the following questions:

How might each of the five key constructs of social cognitive theory apply to a health promotion program? (200 words)
Describe the threefold stepwise implementation model and explain how key social cognitive principles would be employed in each of the three levels. (200 words)
Provide an example of the Elaboration Likelihood Model applied in the practice of public health. (200 words)
Provide an example of Reception Yielding Model applied in the practice of public health. (200 words)

Please submit a response to each of the following questions:

Submit your responses to the Unit 6 Assignment 1 Dropbox.

Assignment 2

Health construct:

Purpose:

For this assignment, you will specify multiple targets and levels of intervention for social and behavioral science programs or interventions.

Instructions:

Nagy (2012) stated: “Commercial marketing tries to change people’s behavior for the benefit of the marketer; social marketing tries to change people’s behavior for the benefit of the consumer, or of society as a whole.” In this assignment, you will identify a health-based social marketing strategy or advertisement. In 4-5 pages, analyze this strategy or advertisement in terms of the “4Ps of Social Marketing.

……….answer preview……….

Health promotion program has been under control of different key constructs of social cognitive theory. For this reason, the five key constructs of social cognitive theory play a vital role in heath promotion program. To start with, reciprocal determinism refers to the reciprocal and dynamic interactions of a person with the ability of handling different behavioral activities. For this reason, reciprocal determinism is the central concept of social cognitive theory. The second key construct is behavioral capability. This is the ability of a person to perform activities through the use of essential knowledge (In Martin, & In DiMatteo, 2014). For one to successfully perform a behavior, he or she needs to have the knowledge of doing things and how to do them.

Thirdly is observational learning. This means that people can witness other people performing their behavior for them to learn ideas from them. Reinforcement comes in as the fourth key construct of social cognitive (Lagerwerf, & Boer, 2009). Before performing a behavior, one should have in mind if the behavior would impact positively or negatively to the environment. For this reason, reinforcement d……………..

APA

2090 words