Please answer the following questions based on the case attached.
1. What is Harrah’s business strategy? What are some trade-offs?
2. Discuss the factors that drove Harrah’s customer relationship strategy.
3. Discuss whether Harrah’s business and IT strategies were aligned, and what factors contributed to or detracted from achieving alignment.
4. Discuss the integration between Harrah’s patron database and the marketing workbench.
5. What are the key steps in “closed loop marketing”? Give examples of how Harrah’s has implemented closed loop marketing.
6. From a strategic perspective, how would you classify the competitive environment of Harrah’s? Does Harrah’s have a sustainable competitive advantage? Can other companies duplicate what Harrah’s has done? Discuss.
7. Discuss the privacy and security issues associated with what Harrah’s is doing. Are there concerns and how can Harrah’s address them?
8. You are hired by Harrah’s Entertainment as the CIO of the company to improve the Information Systems alignment with the business strategy?
a. What scope of information systems would you recommend? (Personal, Workgroup, Enterprise, or Inter-Enterprise)
b. What type of business strategy or business processes changes would you recommend to increase Harrah’s competitive advantage?
c. How would you include social media information systems?
d. Would you choose to build these systems or outsource them? Why? Explain briefly.

MLA