Global Strategic Planning

You have been hired as a strategic planning consultant for a large company in your country of origin. The company (Lottafizz Corp.), produces and distributes primarily soft drinks, although fruit-flavored alcoholic beverages make up 10% of its total product offering and are responsible for approximately 20% of the total annual profit contribution. The company is considering its expansion options and wants you to advise the management team on the advantages and disadvantages of a globalization strategy. From your knowledge and experience, you realize that the term “globalization strategy” actually encompasses at least three areas: global, multinational, and international strategies. Your expertise also informs you that the company’s management team may not understand all of the complexities involved in formulating a globalization strategy. It is your job to educate this team on the basics of globalization and make a recommendation so that they can proceed to the next step in the decision-making process.

Prepare a 1,000 word (minimum) formal business report to the company’s management team using the following resources:

Global Strategy – http://www.global-strategy.net

Strategy Theory: Developing a Global Strategy-http://businesscasestudies.co.uk/business-theory/strategy/developing-a-global-strategy.html#axzz2RDi2teif

McDonald’s Global and Local Strategy –https://www.youtube.com/watch?v=v6coDUDCJ10

Globalizing the Value Proposition – http://www.credoreference.com – Read Chapter 6

Be sure to address all of the following questions:

Why is a global strategy important to Lottafizz Corp.?
Explain the general steps needed to build a global strategy.
What are the types of costs and benefits the company can reasonably expect to encounter?
How do most companies balance local and global strategies?
Will the Lottafizz Corp. value proposition need to be adapted to fit a global strategy?
Which globalization strategy do you recommend, and why?

This assignment should be written in APA format.