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Explain the concept of brand image and brand equity for Red Bull.

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Explain the concept of brand image and brand equity for Red Bull.

Prior to beginning work on this discussion, review Chapter 10: Brand and Product Decisions in Global Marketing, the article Disneyland Paris: A Case Analysis Demonstrating How Glocalization Works, look through Forbes’ list of The World’s Most Valuable Brands (Links to an external site.), and watch The Billionaire Behind the Space Jump (Links to an external site.) video.

There are a number of factors that can help a company build its product brand. Considerations in building a brand will require an understanding of both product concepts and branding concepts. Both Red Bull and Disney are among the many listed brands you will find in The World’s Most Valuable Brands (Links to an external site.) list.

Part 1:

Explain the concept of brand image and brand equity for Red Bull.
Explain why Red Bull’s global marketing activities are so heavily invested around extreme sports and events that are associated with excitement and movement.
Identify at least five examples of brand extensions and co-brandings that Disney has implemented besides Disney Parks. Briefly explains each example.
Part 2:

Choose a country in Asia (e.g., Japan) and a country in South America (e.g., Brazil) where the mentor company you identified in your Week 2 – Global Marketing Plan Part 1 assignment currently has a presence.
Explain what similarities and differences you see in the product and/or brand between the two countries using Maslow’s hierarchy of needs, cultural perceptions, and strategic alternatives in global marketing. Not all of the companies have a branch in those regions. In that case, discuss the implications of moving to an Asian county and/or a South American country should your mentor marketer decides to expand there using Maslow’s hierarchy of needs, cultural perceptions, and strategic alternatives in global marketing.
Your initial discussion post should be 250 words. Cite your textbook and any other sources used to support your ideas. You may refer to Ashford University Writing Center’s APA Style (Links to an external site.) resource.

Answer preview to Explain the concept of brand image and brand equity for Red Bull.

Example of the Full Sentence Outline Structure: Thesis Statement: Question(s)/Issues Begin Addressed: I. Man-made pollution is the primary cause of global warming. A. Greenhouse gas emissions are widely identified by the scientific community to be harmful (Smith, 2014). 1. The burning of coal and fossil fuels are the primary releasers of hazardous greenhouse gases. Full sentence outlines are often accompanied with an APA reference list on a separate page. Quotes within the outline must also utilize in-text citations in current APA format. (Source: http://owl.english.purdue.edu/media/pdf/20081113013048_544.pdf) ? Resources: 1. Belcher, W. L. Week 6: Strengthening your structure. In Writing your journal article in 12 weeks (pp. 171–188). Thousand Oaks, CA: Sage. ISBN: 9781412957014. 2. OWL @ Purdue: Types of Outlines and Samples 3. Purdue OWL – Four Main Components for Effective Outlines 4. WriteExpress – Writing an Effective Outline 5. University at Albany – How to Write an Outline 6. Sample Outline This is a group project and we are to relate it to a current topic (practices, policies, and/or regulations) in healthcare informatics: Group topic is: Change Theory as it relates to Telemedicine/Telehealth My portion of the outline concentrating on: Put stages on board – and explain how it works in real life Knowledge stage Persuasion Stage Decision Stage The outline will need to include at least 4 scholarly articles from peer-reviewed journals. Must be less than 10 years old..

APA

355 words

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