The food and beverage service in a public assembly venue is an important aspect of creating a positive guest experience at an event.
Answers must be paragraphs using complete sentences.
Please answer the questions using the number system indicated.
Provide all the sources in MLA Format that you used to complete this assignment.
Assignment Content:
The food and beverage service in a public assembly venue is an important aspect of creating a positive guest experience at an event.
The guests judge their guest experience by several different factors, including, but not limited to:
Food and beverage options – such as vegan, gluten free and organic
Food and beverage sizes and prices
Speed of service
The new venues being built in America understand that to provide an exceptional event experience they must focus on the guest’s perception of the experience.
The relatively new Mercedes Benz Stadium opened in Atlanta on August 26, 2017. The owner of the Falcons and Atlanta United FC, Arthur Blank, is also the owner of the management company, AMB, that manages the stadium. He has been on the forefront of the guest experience in the sports and entertainment venue management food service for many years.
Please watch the You Tube video below and answer the questions that follow.
New Mercedes-Benz Stadium unveils Revolutionary Food Pricing
Thoroughly answer the following questions and list a least two specific examples from the video in questions 1, 2, and 3.
What new food and beverage options – such as vegan, gluten free and organic are they offering in the new stadium?
What new food and beverage sizes and prices are they offering?
How will they be improving the speed of service?
The stadium has been open for three seasons, please follow up this video with your own research and explain how the new food & beverage service is positively or negatively impacting the guest experience in the Mercedes-Benz Stadium.
Has the new food & beverage policies and pricing at Mercedes-Benz Stadium having an impact on anther NFL stadiums and NBA/NHL arenas.
Summarize your research by explaining two new concepts your learned.
Provide all the sources in MLA Format that you used to complete this assignment.
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