Analyze current financial ratios for a given business

Assignment: Finance and Operations: This week we look at finance and operations, and apply a bit of quantitative analysis to the effort.

Your assignment this week is to analyze current financial ratios for a given business. APA formatting required.

1. Think of a specific business you find interesting, i.e. Apple, UTC, Southwest Airlines, etc.

2. Search the web for that business’ “Financial Statement”. (You will find many hits for the data.)

3. Select the “http://www.morningstar.com/” site offering your company’s financial statement.

4. You will now see a number of financial ratios for your company. Below is an example for Apple:http://financials.morningstar.com/ratios/r.html?t=AAPL

5. Now, define the following ratios, note the ratio for your business, and explain what the ratio means for the business moving forward:

a) Return on Assets

b) Return on Equity

c) Return on Capital

d) Gross Margin

e) SG&A Margin

f) Current Ratio

g) Quick Ratio

h) Total Debt/Equity

i) Total Revenue

j) Gross Profit

Here are some additional sources as well. You can always do a quick search on Google using the appropriate keywords in your search.

Apple (Return on Assets):

APA

738 Words

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