(SWOT) analysis of a fast-food franchise that was done in 2013

(SWOT) analysis of a fast-food franchise that was done in 2013

In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article, http://www.businessinsider.com/mcdonalds-unveils-t… on these changes, and conduct a brief SWOT analysis based on these new changes that includes the following:

Strengths: The internal and external characteristics of a company that are stronger than its competitors

Weaknesses: The internal and external characteristics of a company that are weaker than its competitors

Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way

Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way

Trends: The internal and external patterns in the organization, market, or industry