explore social media and marketing technology in an essay
In this assignment, you will explore social media and marketing technology in an essay. In your essay, choose a brand (or product) that relies heavily on social media or technology to market their product. Examples would be Netflix, Uber, or Coca-Cola’s “your name” campaign. Provide the following:
- Provide an overview or history of the brand (product).
- Describe and explain how technology or social media is utilized for marketing purposes.
- Demonstrate an understanding of target markets and demographics.
Your paper should be 2-3 pages in length, well written, and formatted according to the CSU-Global Guide to Writing and APA Requirements. Be sure to provide at least three outside sources in addition to your text.
…………………Answer Preview…………………
The Coca-Cola Company is situated in Atlanta, USA and the company deals with the production of carbonated drinks. The industry was first formed in the 19th Century with the then owner, John Pemberton, using the products formed as a patent medicine. However, the company was sold to Asa Griggs who formulated a new business structure and organization for the company that saw it become the top dealer in soft drinks. The company produces concentrates that are later sold to industries….
APA
680 words
