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Explain the relationship between global marketing and the new world economy.

Explain the relationship between global marketing and the new world economy.

Summarize ways global marketing may change over the next 3 to 5 years.

Explain the relationship between global marketing and the new world economy.

Wk 7 Discussion 1 – Global Economy

Write a 250- to 300-word response to the following:

Explain what the term new world economy means.

Explain the relationship between global marketing and the new world economy.

Summarize ways global marketing may change over the next 3 to 5 years.

Wk 7 Discussion 2 – International Market Share

lease refer to this week’s learning materials. They are intended to help you engage effectively in this discussion.

Write a 250- to 300-word response to the following:

Identify a multinational corporation of your choice. Conduct some basic market research about the corporation.

Describe the corporation you selected and explain why you selected it.

Explain strategies the corporation has used to expand its international market share.

Afiuc, O., Bonsu, S. K., Manu, F., Knight, C. B., Panda, S., & Blankson, C. (2021). Corporate social responsibility and customer retention: Evidence from the telecommunication industry in Ghana. Journal of Consumer Marketing, 38(1), 15-26.

Bakator, M., Đorđević, D., Ćoćkalo, D., &Bogetić, S. (2020). The impact of consumer-company relationships on brand loyalty. Management: Journal of Sustainable Business & Management Solutions in Emerging Economies, 25(2), 53-64.

Bisht, S. S., & Nair, J. (2021). Kirkland signature private label powering Costco. IUP Journal of Marketing Management, 20(4), 347-359.

Cambra-Fierro, J., Gao, L., Melero-Polo, I., & Trifu, A. (2021). How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention. Journal of Retailing & Consumer Services, 61.

Evanschitzky, H., Ramaseshan, B., Brady, M. K., Rabbanee, F. K., Brock, C., & Pokorska, Z. J. (2020). Consumer relationship fading. Psychology & Marketing, 37(6), 815-836.

Answer preview to Explain the relationship between global marketing and the new world economy.

Explain the relationship between global marketing and the new world economy

APA

343 words

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