Write a 1,050- to 1,400-word paper in which you research two-three companies and do the following:

Evaluate the internal and external environments of each company using an environmental scan.
Analyze the competitive advantage of each company
Evaluate the strategies each company uses to create value and gain competitive advantage.
Examine the measurement guidelines each company uses to verify its strategic effectiveness.
Evaluate the effectiveness of the measurement guidelines that each company uses.

Format your paper consistent with APA guidelines.

two peer reviewed references

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Introduction

Organizations need to apply strategies to stay above other competitors in the market. The strategies require the process of analysing and this information is what is used to set objectives. The objectives should also be assessed so that the organization can know whether to adjust their strategies. Starbucks and Whole Foods are examples of organizations which have established brands but still need to assess their environments….

APA

1478 words