Ethics and Social Responsibility in Marketing
Wk 5 – Summative Assessment: Ethics and Social Responsibility in Marketing
Exam Content
Marketing professionals should follow ethical standards and adhere to socially responsible marketing practices that are acceptable in the industry and endorsed by the American Marketing Association, legal and regulatory bodies, private interest groups, competitors, and the company itself. Some companies go above and beyond the economic, legal, and ethical dimensions of social responsibility and practice philanthropy (promoting human welfare and goodwill for society).
Write a 1,050- to 1,400-word ethics and social responsibility statement in which you describe ethical and socially responsible practices regarding issues in the following areas:
Product planning
Pricing
Promotion and sales
Distribution and supply chain management
Communication
Note: For each of the criteria listed above you should create 3 to 5 specific ethical and/or socially responsible practices. Refer to the Marketing Plan Guidelines throughout the course for specific details.
Sample Response
Ethical and Socially Responsible Issues in Planning Products or Services
Safety – The product should be safe for customers to use and operate. To ensure that the product is safe for customers to use and operate, an instruction manual will be provided that explains how to use the product safely. This instruction manual will be written in simple, concise language and will be included within the product’s packaging for easy reference
Answer preview to Ethics and Social Responsibility in Marketing
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