Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
Follow the instructions based on decision to complete the Strategic Plan or Alternative Capstone Project:
Strategic Plan, Part 1: Environmental Scan
You will perform an environmental scan for your target company.
Choose an organization according to the following:
Current employer / Google AdWords team
Write a 1,050-word minimum environmental analysis in which you include the following:
Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
Evaluate the company’s external environment.
Assess the company’s general environment.
Evaluate the organization’s industry operating environment.
Format your paper according to APA guidelines.
Answer preview to determine how to create value and sustain competitive advantage using the environmental scanning strategy.
APA
1080 words
