Environmental analysis
The chosen company is fender
What major trends in consumers’ income, employment, savings, debt, and credit availability will have an impact on your brand? How have recent stock market movements affected the company?
What action has the company been taking in response to these developments and trends?
Be aware of the financial factors affecting your firm
E3. Natural Environment
How have shortages in raw materials, pollution concerns, and/or energy costs affected the brand, and what steps has the company taken to address these concerns?
E4. Technological Environment
How have the accelerating pace of change and unlimited opportunities for innovation affected your industry? What major changes are occurring in the technology of the product category?
What is the company’s position in these new technologies? What are the competitors’ positions in these technologies?
………………..Answer preview………………………….The great economic recession negatively impacted the firm as the buying potential of consumers was reduced. The great recession was associated with high unemployment rates and reduction in savings. Significantly, cheap guitars from China negatively impacted the company whose products are considered more expensive…………………….
