The need for a greater effort to incorporate innovation and entrepreneurship into organizational strategy.
The president of your company has recently announced the need for a greater effort to incorporate innovation and entrepreneurship into organizational strategy. The president has asked you to research the requirements necessary for this to happen. Your initial list identifies the following requirements:
Ongoing environmental monitoring
An entrepreneurial climate
Encouragement of entrepreneurial behavior
A strong customer/stakeholder focus
Analyze why each of these is important along with your plan for achieving them.
Answer preview to the need for a greater effort to incorporate innovation and entrepreneurship into organizational strategy.
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