Emotional Product Positioning

You stated, “Currently the marketing strategy creates a very somber mood for the hotel that would scare guests, especially the young population.” So is the target you would want to attract primarily the younger guests (vacationers)? Also, “Most people traveling to Paris for a vacation are in search of a memorable experience in a country that many associate with romanticism; therefore, the hotel should create an image of how the hotel will make their client’s fantasies come to life.” Perhaps. So is the target only the people looking for romance? Couples? Married? Single? Business people? Families? Does your target audience narrow looking at these segments?