Tools and strategies needed to follow in order to implement electronic and mobile commerce in businesses
Required Readings
Watson, R. T., Berthon, P., Pitt, L. F., & Zinkhan, G. M. (2008). Electronic Commerce: The Strategic Perspective. Retrieved from http://florida.theorangegrove.org/og/file/29589c3c-8bcd-72c1-b2f2-37789232eb3c/1/Electronic_Commerce.pdf
Tiwari, R., Buse, S., Herstatt, C. (2006). “From electronic to mobile commerce: opportunities through technology convergence for business services”. Asia Pacific Tech Monitor (New Delhi (India) 23 (5): 38–45. Retrieved from http://www.global-innovation.net/publications/PDF/APTM2006.pdf
Basu, A., & Muylle, S. (2007). How to Plan E-Business Initiative in Established Companies. MIT Sloan Management Review, 49(1). Retrieved from http://www.business.ulst.ac.uk/intlbusiness/courses/bmg814m1/BasuEBusiness.pdf
Optional Readings
Creating an Integrated E-commerce Strategy. Retrieved from http://catalogue.pearsoned.co.uk/samplechapter/0130198447.pdf
Galat, G. (2012) Making the most of mobile commerce opportunities in 2012. Retrieved from http://econsultancy.com/us/blog/9043-making-the-most-of-mcommerce-opportunities-in-2012
Bailay, R. (2012, Jul 15). E-commerce boom creates more jobs for photographers, models and make-up artists [corporate trends]. The Economic Times (Online), pp. n/a. Retrieved from http://search.proquest.com/docview/1025015276?accountid=14375
Any other material you find relevant to the topic.
Everyday sales items purchased online like soaps, juices, shampoos etc. have almost doubled between the year 2006 and 2010 and it is expected that these figures will keep doubling by 2014. Few years back, e-commerce was not expected to be what is now. It is clear that all businesses need to provide online services sooner or later to remain in the market. The same is true for mobile commerce.
In order to identify what businesses need to do to start their online presence, go over the background readings and any other elective readings you find useful.
When you have read the articles listed in the background material and any other relevant reading you could find, imagine that you want take advantage of the Internet and communication technologies for your business.
“Tools and strategies needed to follow in order to implement electronic and mobile commerce in businesses”
For this case, write a 4-5 page description of the steps businesses need to follow to create an online presence, the required skills and tools and the opportunities and challenges of electronic and mobile commerce.
Case assignment expectations:
Your assignments will be graded following these expectations:
– Precision: the questions asked are answered.
– Clarity: Your answers are clear and show your good understanding of the topic.
– Breadth and depth: The scope covered in your paper is directly related to the questions of the assignment and the learning objectives of the module.
– Critical thinking: It is important to read the “required readings” posted in the background material plus others you find relevant. Your paper should include important concepts from these readings and incorporate YOUR reactions and examples that illustrate your reflective judgment and good understanding of the concepts.
………………………..Answer preview…………………………..
Electronic commerce has led to a revolution in the business practices both in the national and global markets. Electronic commerce can be defined in broader terms as the use of the computer network system with an aim of improving the performance of an organization. This is because it has eases the business transactions in the organizations…………………………
APA
1195 words
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