E-marketing assignment
Objective: Analyze the marketing campaign of the Starwood-Marriott^ alliance rewards program to determine the impact of two successful rewards programs: Who wins, who loses, and what is in the future?
Task: Research and write up a comprehensive review of the Marriott Worldwide Rewards
Campaign launched in September 2016.
Your research should determine:
- The size of the Marriott rewards program and what membership offers to guests.
- The social media strategies employed by Marriott to achieve a positive outcome from their new campaign.
The Marriott group refers to the new Marriott Starwood merger.
You are required to give 15 references.
……………..Answer Preview……………
Many of the sub-brands of the Marriott reward program may not be easily identified but is recognized as one of the most expansive within the hotel industry. The program carries a legitimacy of high-level quality within more than 4,000 locations globally (Upgraded Points, 2016). However, the frequent travelers are expected to determine the extent of which the Marriott loyalty award program contributes to its overall popularity (Kiernan, 2015). The Marriott Rewards program is renowned for its accommodation of both leisure and business travelers who often visit major cities in Europe….
APA
1741 words