E-marketing

Objective: Analyze the marketing campaign of the Starwood-Marriott^ alliance rewards program to determine the impact of two successful rewards programs: Who wins, who loses, and what is in the future?
Task: Research and write up a comprehensive review of the Marriott Worldwide Rewards
Campaign launched in September 2016.
Your research should determine:
The size of the Marriott rewards program and what membership offers to guests. 3pgs

You are required to give 10 references.

……………Answer preview………………

The Marriot Hotel brand, run and managed by the Marriott International is a global hotel chain which both franchises and manages hotels and resorts across the world. Today, the Marriot Hotel brand has over 4,000 properties in more than 78 territories and countries. At the same time, this hotel brand is adding more hotel portfolios…………….

APA

1280 words