Construct a minimum 850-word plan for setting price and a distribution model
Price and channel strategy
the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Assignment Steps
Construct a minimum 850-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least four elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Answer preview to construct a minimum 850-word plan for setting price and a distribution model
APA
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