Discuss how research can help the company meet consumer trends
Find one article online or in the University of Arizona Global Campus Library related to consumer trends. It can be any topic you are interested in, but you may want to consider the Ford Motor Company as it supports research for your final paper.
In your initial post of a minimum of 200 words, provide a brief overview of the article, share the link or library reference, and discuss how research can help the company meet those consumer trends. How do companies use evidence in management decisions (evidence-based management) to support strategic choices?
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