Analyze which digital marketing approach may be most effective with at least two different generational cohorts.
For this discussion, choose either Option A or Option B. You do not need to do both. As you draft your discussion post, remember that adding support to your statements adds strength to your position. When you reference a source to support your ideas or opinions, you must cite that source following APA guidelines.
Option A: Consider the realm of digital marketing you have learned about in this unit. In 3–4 paragraphs, analyze which digital marketing approach may be most effective with at least two different generational cohorts. Be sure to consider why you think these approaches might be most appropriate for the identified cohorts as well as why these approaches might be less effective with other cohorts.
Option B: Consider the realm of digital marketing you have learned about in this unit. In 3–4 paragraphs, explain how the type of product being marketed influences the approach the marketer takes with digital. Are there certain types of product that do better with a specific approach to digital?
Answer preview to analyze which digital marketing approach may be most effective with at least two different generational cohorts.
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