What is fractional factorial testing? Describe the process and list some pros and cons
Building a Digital Analytics Organization, Ch. 8 and Ch. 12
Read the attached text and answer the following questions:
What is fractional factorial testing? Describe the process and list some pros and cons of this testing tool. ( Chapter 8 reading )
What are the types of omnichannel data and how is each used in marketing analysis? ( Chapter 12 reading )
chapter_12_reading chapter_8_reading
Answer preview to what is fractional factorial testing? Describe the process and list some pros and cons
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