Development of a strategic communication plan.
Objective: To select a client scenario and conduct a thorough situation analysis, providing a foundation for the Development of a strategic communication plan.
- Client Selection:
- Your team will select one of the following client scenarios:
- EcoBloom: Sustainable Fashion Retailer
- TechLeap: Technology Startup
- FoodieFresh: Meal Kit Delivery Service
- In your report, clearly state which client scenario your team has chosen and provide a brief rationale for your choice.
- Your team will select one of the following client scenarios:
- Situation Analysis:
- Conduct in-depth research to gather information relevant to your chosen client and their PR crisis.
- Your situation analysis should include the following components:
- Company Description:
- Provide a brief overview of the company, including its industry, products/services, target market, and current position.
- PR Crisis Description:
- Detail the specific PR crisis the company is facing, including its causes, key events, and timeline.
- Stakeholder Analysis:
- Identify and describe the key stakeholders affected by the PR crisis. These may include:
- Customers
- Employees
- Investors (if applicable)
- Media
- Community members
- Regulatory bodies (if applicable)
- For each stakeholder group, analyze their interests, concerns, and potential influence.
- Identify and describe the key stakeholders affected by the PR crisis. These may include:
- Communication Landscape Analysis:
- Analyze the current communication landscape relevant to the client and the PR crisis.
- Identify:
- Key communication channels (e.g., social media platforms, traditional media, online forums)
- Key influencers or voices
- Existing public perception and sentiment
- Opportunities and threats in the communication environment
- Company Description:
- R.A.C.E. and ROPE Application:
- In a separate section, define the R.A.C.E. writing strategy and the ROPE model.
- Explain how your team will use these models throughout the project to develop a strategic and effective communication plan.
- Report Format and Submission:
- Prepare a professional written report (2-3 pages, excluding title page and references).
- Use clear, concise, and grammatically correct language.
- Cite all sources using APA 7th edition format.
- Include a title page with the assignment title, team name, and date.
- Submit your report as a single PDF file through Canvas.
Evaluation Criteria:
- Thoroughness and accuracy of research
- Depth and insightfulness of the situation analysis
- Clarity and organization of the report
- Proper application of R.A.C.E. and ROPE definitions
- Professional presentation and writing quality
Requirements: 5 pages
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