Describe the relationship between product failure and market saturation.
Wk 4 Discussion 1 – Product Failure
Write a 250- to 300-word response to the following:
Explain factors that contribute to product failure.
Describe the relationship between product failure and market saturation.
Due Monday
A Preface to Marketing Management, Ch. 7
Read Ch. 7, “New Product Planning and Development.”
A Preface to Marketing Management, Ch. 8
Read Ch. 8, “Integrated Marketing Communications.”
Review your classmates’ posts and respond to at least 1 in a minimum of 150 words. Explain why you agree or disagree. Then, share an example from your professional experience to support your assertions.
Wk 4 Discussion 2 – Marketing Communications [due Sat]
Write a 250- to 300-word response to the following:
Summarize the concept of integrated marketing communications.
Predict how you believe product advertising will evolve over the next five years.
Describe ways you believe these changes will help and hinder corporate messaging.
Wk 4 – Mid-Course Reflection
Assignment Content
Create a reflective and applied statement describing how the material from Weeks 1-4 has affected your thought processes, development, and professional disposition. This statement should reflect your personal learning process (challenges, moments of discovery, life experiences, and interactions). You may also include questions for your faculty member about material that may still be unclear. Ideally, you will use these reflections throughout the course and the program to document your development as a scholar, practitioner, and leader, and to reflect critically on the changes that occur during this process.
Answer preview to Describe the relationship between product failure and market saturation.
APA
320 words