Using the product from Week 1, Product Analysis and Week 3 Industry Analysis, students are required to write an in-depth market segmentation analysis.

Topics to be analyzed include (but are not limited to):

Who is the target market?
Provide a detailed analysis of the consumer (see page 176 for required demographic factors)
Trends that may impact sales (e.g., unemployment rates, disposable income, consumer confidence index, housing market, etc.)
Analyze consumer characteristics (e.g., needs, attitudes, brand loyalty)
Decision process
Customer loyalty – provide an opinion on which loyalty category you feel the average consumer fall under and why.

**Make sure all your work is properly cited and include a reference page**

…………..Answer Preview……………..

The target market of Sony TV sets

Just like any other business entity, the main goal of Sony is to make profits. This is the main reason why the company comes up with numerous marketing strategies in order to reach out to as many customers as possible. At the same time, the company produces various types of television sets such as The Sony Smart TV and Sony 3D TV. These TV sets come in different sizes and prices, something that enables both low and high-income earners to purchase these TVs. For instance, there are 14-inch TVs….

APA

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