Demonstrate how to use a SWOT analysis, as a situational analysis tool, to better understand the environment

A high profile energy company wishes to build a pipeline that will cross through several counties in a state. Both Republican and Democratic leadership have at times shown support and skepticism. This project offers economic development opportunities for an economically­ distressed region, but still begs the question of environmental safety.

You are the communications director for the high­profile energy company. Using the template below, construct a holistic strategic public relations plan.

The initial setting of stakeholder is :

The agreement and support of stakeholders which could be the government, employees, customers and investors is important to the energy company.

Stakeholders: Both political parties (the government);

The head of each counties in the state

The residents in the state;

Employees of the energy company

Investors

A tool often employed in the situational awareness/environmental scanning phase of the strategic public relations plan is the SWOT analysis. This research tool delves into the internal strengths (S) and weakness (W) of an organization, as well as the opportunities (O) and threats (T) it encounters from external players.

For this assignment, prepare a SWOT analysis and share it with your assigned peer learning team for their insights. Use this assignment to help inform the Week 3 strategy and messaging assignment.

A little more information about the question is:

Demonstrate how to use a SWOT analysis, as a situational analysis tool, to better understand the environment in which the organization operates that includes internal (i.e., employees, management, executives) and external (i.e., customers, competitors, geopolitical events).

……………………….Answer preview…………………..

According to American Marketing Association, a situational analysis is a collection of techniques used assess and analyse the external and internal environment of an organization in order to understand its capabilities, business environment and customers. There are various techniques or methods used including Porter’s……………………..

APA
1260 words

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