Write a white paper on a telecommunication/electronic company of your choice
Write a white paper on a telecommunication/electronic company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
- No more than 700-800 words
- Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
- A positioning statement for the company with careful consideration of their brand and strategy
- Paper is consistent with APA guidelines.
- TEXT BOOK IS Marketing Management 14e Kotler & keller
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Introduction
Dell is a telecommunication company which is privately owned, based in Texas, United States. The company sells, develops and repairs computers together with other products and services related to the telecommunication sector. The company deals with a lot of products such as personal computers, network switches, data storage devices and software. As a result of this, it is one of the biggest multinational telecommunication companies employing over 100,000 workers. Besides these products, it also deals with innovations in electronic commerce……………
APA
904 Words