Customer retention strategies and service quality factors that enhance customer satisfaction in the hotel industry.
Assigned Current Issue Topic: Customer retention strategies and service quality factors that enhance customer satisfaction in the hotel industry.
Students will be required to provide an in-depth look at a current issue in hospitality. Make sure to include the COVID-19 impacts in this specific area. This major justification expands beyond the issue justification already completed. At a minimum, this justification should address:
- the issue,the scope of the issue (how much of an issue is this),two sides of the issue, and the implications of the issue (how might it impact hospitality managers).
This paper should also include the opinion of this issue by an industry professional.
This paper is expected to be written in the APA Style.
A grading rubric will be provided outlining specific requirement (see below.)
For specific details & grading rubric, please click on this link: Final Project _Paper & Presentation 2020.docx
APPENDIX:
APA STYLE TIP SHEET
IMPORTANT: The following examples do not cover all APA style guidelines. Use the Publication Manual of the APA 7th Edition as a comprehensive guideline. Additionally, free abbreviated guides to APA format can be found at http://owl.english.purdue.edu/owl/resource/560/01/ (Links to an external site.) and http://www.apastyle.org/ (Links to an external site.).
Examples of Citations in text
Among the many problems confronting young people is the challenge of structuring time in productive pursuits. Adolescents spend nearly 40% of their waking hours as discretionary time (Bartko and Eccles, 2003), and the times when youth seem to make the poorest activity choices is when they are not in school (Pawelko and Magafas, 1997).
According to Witt and Crompton (1996), developing skills for the constructive management of discretionary time is paramount to youth development. However, for all youth, avoiding boredom by finding constructive and interesting ways to occupy time can be challenging (Witt and Crompton, 2002).
Note: Each of the above citations would be given a full reference in the reference list at the end of the paper.
Answer preview to Customer retention strategies and service quality factors that enhance customer satisfaction in the hotel industry.
APA
3258 words