Customer relationship management

Customer relationship management

How do enterprise systems help businesses achieve operational excellence?

(i.e., (a) Define an enterprise system and (b) Explain how enterprise software works.)

2. What are the challenges posed by enterprise applications? (i.e., List and describe the challenges posed by enterprise applications.)

3. How do customer relationship management systems help firms achieve customer intimacy?

(a) Define customer relationship management and explain why customer relationships are so important today.

(b) Describe how partner relationship management (PRM) and employee relationship management (ERM) are related to customer relationship management (CRM)?

(c) Describe the tools and capabilities of customer relationship management software for sales, marketing, and customer service.

(d) Distinguish between operational and analytical CRM.

……………………..Answer preview……………………………….

According to Davenport (1998), enterprise systems are basically large scale, incorporated application software that allocate for communication and collaboration across business. However, they use information technology through computational, data storage and transmission. They are highly used in the course of data collection that is accessible and can be used by several organizations’ departments……………….

APA

892 words