What Media Does Your Target Customer Consume
Question: What Media Does Your Target Customer Consume? (25 Points)
[Adidas]
Be specific in your choice of programming and locations so that you truly reflect their interests and lifestyle. If you haven’t as of yet, research now to determine where their ears and eye are in terms of media.
What specific TV programs or channels would be of interest to them?
Do they listen to the radio? When and what specific stations? Podcasts?
What specific magazines would they read?
What catalogs do they receive or read?
Would they be open to interesting out-of-home advertising and where should it be located?
Try to give us at least one example of each media they would choose, and try to get the estimated costs of running an ad or commercial for that specific choice. This will help you early on get some information for your campaign budget.
Answer preview to what Media Does Your Target Customer Consume
APA
343 words