Jazzercise has long been associated with 1980s aerobics.

Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:

Corporate mission and rebranding alignment with it

Defining features of the product/service

Current competitors

How the company is differentiating itself from competition

What is your substantiated opinion of the potential rebrand effectiveness?

Below are some links that can help.

http://www.adweek.com/creativity/jazzercise-jazzes…

http://www.cbx.com/news/cbx-helps-jazzercise-rebra…

http://beloved-brands.com/2014/05/19/internal-and-…

https://www.businessnewsdaily.com/3783-mission-sta…