Consumer Ethics
Parts A and B
Prior to beginning work on these parts of the discussion forum, review Chapter 2 (attached) Consumer Ethics, the Marketplace, and the Planet from the course textbook, Consumer Behavior: Buying, Having, and Being.
Part C
Prior to beginning work on this part of the discussion forum, review Chapter 2: Consumer Ethics, the Marketplace, and the Planet from the course textbook, Consumer Behavior: Buying, Having, and Being.
Also, review these advertisement images: (attached in the end of the assignment)
Part A
Ethical business is good business. Ethical business practices are not just morally right; they are also beneficial for long-term success. Marketers must ensure that the products they offer are safe for consumers and function as advertised. By prioritizing safety and functionality, companies build trust with their customers and foster a positive reputation, ultimately driving loyalty and repeat business. Marketers should ideally provide safe and functional products as part of their activities.
In your post, address the following prompt:
- Summarize what is ethical business.
- Elaborate on why consumer well-being should matter for marketers.
Part B
Review the elements that comprise the PESTEL framework in Chapter 2 of your textbook. Pick 2 elements.
In your post, address the following prompts:
- Define each of your selected elements.
- Share advertisements that you believe support consumer well-being in those two elements.
- Find two advertisements, one for each element from a different media channel. For instance, consider still-image advertisement (magazine, newspaper, digital ad/banner), a post from the X platform, a video commercial, or an out-of-home ad (billboards, public transit ads, or digital signage at sports stadiums ads).
- Upload images/photographs or share links to the advertisements, as feasible, in your posts.
- Justify your rationale for picking each of the two advertisements.
- Explain how each advertisement represents the selected aspect of consumer well-being, in one paragraph.
Part C
In this part of your response, you will analyze a few advertisements.
In today\\\’s marketplace, the growing demand for environmentally friendly products has prompted many companies to emphasize their sustainable practices and green credentials. As consumers become more conscious of their environmental impact, terms like \\”green-washing\\” and \\”green-marketing\\” have become increasingly commonplace. But how can you discern genuine efforts from mere marketing tactics?
Reflect for a moment on the claims made by your favorite brands. Consider the transparency and authenticity of these claims. Some businesses are truly committed to reducing their environmental footprint, and some are exploiting consumer goodwill to boost their profits. By scrutinizing these efforts, you can better identify genuine sustainability, thus encouraging a more informed and responsible approach to your purchasing decisions.
Study the following advertisements prior to responding to the prompts in this part.
(Chickadvisor, n.d.)
(Sampson, 2016)
(Mohan, 2010)
(Deevi, 2016)
In your post, address the following prompts:
- Define the difference between green marketing and greenwashing.
- Select one of the advertisements and specify in your post which advertisement you are analyzing.
- Discuss whether you judge the selected advertisement to be green marketing or greenwashing.
- Justify your response with support from your text for the side you pick (is it a green marketing ad or a greenwashing ad).
Requirements: clear
ATTACHMENTS
Answer preview to Consumer Ethics
APA
300 WORDS
