Go over the Consumer Choice Model, discuss the 5 Values and apply them to the Tesla Corporation.

Go over the Consumer Choice Model, discuss the 5 Values and apply them to the Tesla Corporation.

1.)Go over the Consumer Choice Model, discuss the 5 Values and apply them to the Tesla Corporation.

2.)Go over the Model of Consumer Decision-Making in Chapter 15.

3.)Discuss each of the External Influences (Culture, Subculture, Reference Groups, Social Class, Family) and highlight a specific Figure, Table, etc. from Chapters 9, 10, 11, and 12 that you think represent the most important insight into each influence.

4.) Discuss Market Segmentation and Strategic Targeting in Chapter 3.

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Answer preview to go over the Consumer Choice Model, discuss the 5 Values and apply them to the Tesla Corporation.

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