Consumer Behavior- Research Methods

Write a 2-page paper (plus cover sheet and reference page) that addresses the pros and cons of each research method with respect to both a new product launch and a revised product launch. Explain why there are different research needs for a new product versus a re-launch. Select from the following products: an mp3 player, a magazine, or a vehicle.

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Explain why there are different research needs for a new product versus a re-launch.

Seriousness is required when doing research because it provides enough information for a given product in the market. For this reason, research of a new product cannot be compared with a research for re-launch product. The main reason for this is because new product has many procedures because researchers have no idea relating to the product (Brown, & Ennew, 2012). They can take long period before completing…

APA

701 words