Impact of Consumer Behavior on Business Performance

Read the article assigned this week: How Consumer Behavior Influences an Organization (Links to an external site.)Links to an external site.. Then, locate two additional articles from the Ashford University Library. One article should be discussing the impact of consumer behavior on business in the United States, and one article should be discussing the impact of consumer behavior on global business. Provide a 250- to 300-word summary of each article, noting specifically what these articles indicate about the impact of consumer behavior on business performance.

Your initial post must be a minimum of 500 words and be supported by your textbook and at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

textbook: Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Retrieved from https://content.ashford.edu