Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing Strategy and explain how consumer behavior can be used to develop marketing strategy Explain the four types of situational influences and their relevance to marketing strategy.

Write a paper that explains the following: (1) three to four important concepts you have learned throughout this seven-week course; (2) identify the two to three concepts you would like to apply to your current or future work setting and how you will go about implementing them. Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).

so the three concepts are consumer behaviour, marketing strategy and situational influences. future work setting is having own company.

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