Consumer Behavior
Prior to beginning work on this discussion forum, review the following:
- the case study from Chapter 4, on page 119, in your course text, Consumer Behavior: Buying, Having, and Being.
- https://natlawreview.com/article/caru-s-revised-gu…
- https://www.dol.gov/agencies/whd/state/child-labor…
- Initial ResponseKidfluencers, a term blending \\”kid\\” and \\”influencer,\\” refers to children who have gained significant popularity and influence on social media platforms. These young internet celebrities create content that resonates with a large audience, often focusing on toys, games, family activities, fashion, and lifestyle.In this discussion forum, you will share your views by addressing the following:
- Discuss how limited decision-making and self-control capabilities of young children could lead them to make inaccurate assessments of advertising messages.
- Identify a real example from any brand that advertises to children to illustrate your point.
- Include a screenshot or a copy of that advertisement image in your post.
- Discuss the principles you could use to ensure you are promoting your product to kids appropriately and responsibly if you were designing an ad campaign directed at 6-10-year-old kids. Refer to the resources mentioned in the prepare section.
- Explain the risks to children serving as kidfluencers, who are allowed by parents (and encouraged by marketers and fans) to take on this role.
- What limitations regarding kidfluencers, if any, should advertisers voluntarily agree to and/or legislators enforce by law? Discuss your ideas.
- Use these suggested keywords, or similar ones of your own, to create headings for your post and identify important sections in your submission. Please note that including headers is mandatory.
- Young children
- Assessments of advertising messages
- Principles
- Ad campaign directed at 6–10-year-old kids
- Kidfluencers
- Discuss how limited decision-making and self-control capabilities of young children could lead them to make inaccurate assessments of advertising messages.
Requirements: clear
