After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:

How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?

Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?

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The partnership of Topshop and Nordstrom Company fits into the current brand management strategies of Nordstrom in various ways leading to the overall growth of the company. First, they contain similar products and hence the ways of handling the products will not differ. For instance, products offered in the Nordstrom Company are also contained in the many products offered by the Topshop Company (Clifford, n.d.). Also, the Topshop Company sells its products at a friendly price thus….

APA

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