Competitive Review of HARBS

Write following 7 points of HARBS’s competitive review:

1.Detailed Analysis of Product Category

2.Analyze the Key Competitive Players

3.Competitive Landscape: Brands/Pricing/Benefits/

4.Brand Positioning within the competitive arena and product category

5.SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats

6.Consumer Trends: What is the consumer mindset

7.Key competitive new products and new product opportunities

Read the brand strategy HARBS I uploaded before you write. The paper is to determine HARBS’s brand position in the market.

brand_strategy_harbs