Identify the important attributes for your chosen product and select two key variables for your perceptual map
Using the company Apple Inc. choose a product or service the Apple Inc. offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map (attached template) for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.
*** Please Utilize Presentation Outline ***
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
Develop a Summary slide.
Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
Identify a Perceptual map.
Explain the Map placement.
Identify your references.
Format your assignment consistent with APA guidelines.
…………………….Answer preview…………………….
The battle for dominance in the mobile phone design and manufacturing industry continue to intensify as Apple Inc. battles for superiority with other top rivals such as Samsung, Nokia, Motorola, Sony mobile, BlackBerry, Huawei and HTC.
This presentation will focus on one of Apple’s smartphones, iPhone 6, by providing a highlight of the important attributes of the product as well as how the product is positioned in the minds of consumers through a perceptual map.
The will entail providing an analysis of the target market for the product in relation to the four segmentation variables, market positioning, competitive and SWOT………………………
