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The battle for dominance in the mobile phone design and manufacturing industry continue to intensify as Apple Inc. battles for superiority with other top rivals such as Samsung, Nokia, Motorola, Sony mobile, BlackBerry, Huawei and HTC.
This presentation will focus on one of Apple’s smartphones, iPhone 6, by providing a highlight of the important attributes of the product as well as how the product is positioned in the minds of consumers through a perceptual map.
The will entail providing an analysis of the target market for the product in relation to the four segmentation variables, market positioning, competitive and SWOT………………………
11 slides
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